A quick book marketing tip

After the closure of the Borders bookshop chain in Britain, we heard last week that Waterstones is also going through a sticky patch, with sales down 8.5% and their managing director booted out.

One of our members, Brian, commented in our forum: I suppose we shall have to set up stalls in the High Street

I don’t think he was being serious, but it’s actually not such a bad idea. Most people don’t go into bookshops anyway. You’ll probably do a lot better out in the street where all the shoppers are. It’s well worth a try in my opinion.

Try a different town each week, on market day or a Saturday. 52 weeks, 52 towns, then go back round the same towns again a year later with your next book.

You could call it a book tour and have posters printed, so everyone knows when you’ll be coming to their town.

Try the beach too, on a nice hot day – preferably somewhere that has a single entrance that everyone has to pass by. Or set up a stall in the car park.

Those are definitely some of the things I’ll be doing once I get round to writing some novels – hopefully next year.

If you’ve tried doing any of these things already, tell me know how you got on.

Dave Haslett, www.ideas4writers.co.uk


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One Response to “A quick book marketing tip”

  1. Stephanie Baudet Says:

    I like the idea of a stall in a market, although wouldn’t know about hiring one on a one-off basis.
    I sold loads of books before Christmas at Christmas and charity sales.
    Another idea is to volunteer at your local library to do a talk about your latest book. You won’t get paid but they usually liaise with a local bookshops to have books for sale. If you pitch it right, everyone will buy a book!
    Perhaps one or two authors of different genres should get together and do a joint sale?

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